When I launched J.H. Mattern Communications over seven years ago, the company’s mission was to assist creative professionals (like musicians and authors) with online PR and social media outreach. Things have changed a lot since then.
I moved away from consulting to focus on the writing side of my PR work, and I’ve expanded that business to become a professional blogger and business writer. I also moved into Web publishing beyond my client work, and currently own approximately two dozen websites (with others in development or with plans in place for future development).
Now I’m also working in indie publishing. With several e-books under my belt, a nonfiction book written and currently in editing, and my first novel being drafted, it’s time for another change. The company’s branding needs to be better aligned with the work I do.
Why 3 Beat Media?
I opted for the new company name of 3 Beat Media for a few reasons:
- The word “beat” can both honor my initial work in music PR and tie into my work as a writer (as in the various beats I’ve covered over the years for clients).
- There will be three primary areas or divisions in the business moving forward — client services, Web publishing, and book / e-book publishing.
- As the business expands, those three divisions are expected to change. The current three areas will be combined in the publishing wing of the business, and audio and video work will also come into play (keeping the name relevant even with future growth).
I hope you’ll bear with me as this branding change rolls out. I have exciting things planned for 2012, from the first book launch under the 3 Beat Books division to new websites and features on some of my existing Web properties.
If you have any questions along the way, don’t hesitate to contact me at the email address located at the top of this site. And follow the new @3BeatMedia account on Twitter to stay on top of the latest company news or @3BeatBooks for news about larger publishing works and releases.